Holistic fitness system allowing you to move as nature intended

Feel healthy, fix your deficiencies,  address pain, get strong, increase stamina and agility, and look amazing - who doesn't want that?


The Isractive training for humans concept is broken down into 5 clearly defined stages. In order to move and function in the most efficient way it is important that trainees complete each stage and master its techniques with proficiency before progressing to the next level.



The TRAINING FOR HUMANS concept re-focusses the mis-used term 'functional training' into a fitness program that brings out the best possible movement, endurance and integrated strength abilities and performance of the trainee. This is achieved by re-assesment and activation of human biomechanics of the trainee via a range of corrective exercises and multi-planar movement routines.


"...a teacher is someone who just repeats to you information that was repeated to him. A coach knows how to find the best way of developing his trainee with that information. For every client that method of coaching is unique. Let me coach you and find the best way of guiding you to bring out the best in you..." 


Patience and perseverance for perfect performance

Best Personal Trainer Tel Aviv





Consider if your choice of exercise is going to help improve your primary function as a human. If not question whether it will actually hinder your progress.


Protect your joints by ensuring all routines are performed from a bio-mechanically safe and efficient positions and movement patterns. If in doubt, check with a professional.


Volume over loading. Perform quality repetitions of an exercise many times in place of heavy reps of an exercise less times. Use equipment to complement not control your workout


Prevent the creation of new deficiencies by keeping muscle and fascia tissues supple and flexible by using massage and stretching techniques.


Investing 20 minutes practicing an exercise accurately will help you progress quicker than a 2 hour badly performed heavy or messy workout.

Trainer Abs
Vibrams Running Trainer
Kick Box Boxing Movements Tel Aviv
Rob Bloom Kettlebell coordination


Rob Bloom Trainer TRX
Tel Aviv Trainer not yoga plank
Rob Bloom Running trainer
Rob Bloom demonstrates Kettlebells not CrossFit

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Peak into the Isractive training style in gallery below


'if it looks like it's effortless then you're doing something right'

Robert Bloom Tel Aviv Squat

The ISRACTIVE fitness coaching ideology addresses the often forgotten purpose of a training program which as the name suggests should primarily be about being fit, healthy and efficient. Traditional and 'old school' systems are failing fitness enthusiasts and athletes alike by rendering them injured or impaired rather than improved and empowered. 

Whilst growing up in the UK  I was always an active person, swimming, cycling, running, and constantly monkeying around climbing on and jumping off of whatever I could find. At a young age natural movement patterns were organically formed and agility and abilities gained freely with ease. After qualifying as a personal trainer at the Wingate Institute of Sport in Israel and starting to work in the fitness industry I soon realised that there was a serious flaw in the way traditional fitness programs are administered. With reference to my education in Human Anatomy, Kinesiology I started to understand that hypertrophy through muscle isolation is taught and  emphasised as the main goal for those participating in any exercise program. With this in mind most gym-goers and personal trainers are following programs that don't fix a persons de-ficiencies, and focus only on 'getting big'. I observed that trainees with 21st century deficiencies through excessive inactivity were then becoming injured from following these outdated and ignorant training methods. From this point I immediately decided that the only way to help people to achieve healthy, efficient and functional bodies is to build a training system that enables them to gain the natural movement patterns that have helped me stay in top shape - capable, agile, strong, and efficient. 

Stage 1

Analysis and Correction

Rotation, anti rotation and gait cycle


Going 3D - Multiplanar movements


The PUSH for endurance


Feedback and implementation




'Training for Humans' - a bespoke fitness system for those wishing to perform at their best, pre-hab their bodies, recover from injuries and handle all that life throws at them.

human perfect posture improve best method


As the first of many blog posts to come I decided that I would tell my story of the building site crane. It's an overly simplified analogy comparing an immensely strong machine that we see active on construction sites all over the developing world to our muscular-skeletal system of the human body. I bring this story into conversation early on with new clients when helping them into understanding the process of building real applicable strength and stability into their bodies, and why a precise, controlled and patient work(out) ethic necessary in order to achieve this.Mechanics is everywhere. It is so common to the point that the majority of us don't even pay attention to mechanics at work. The obvious examples that spring to mind might be the cars we drive, or appliances in our houses such as washing machines or heating units. But how often do we appreciate the reason why our buildings don't fall down or how the brackets holding our TV to the wall are so strong. When was the last time you considered how electricity cables don't pull down pylons or how bridges span distant expanses without collapsing? This is before we even look into the natural environment (where incidentally many man made structures have been designed based on support systems inspired by nature).

SADS symptoms winter view

How to beat 'SADS' and have the most productive winter ever​

Seasonal Affective Disorder (SAD) is a lot more common than people think. In fact, in the UK alone it’s been reported that 29% of the population have symptoms of SAD with women being four times more likely than men to experience symptoms. Even in Tel Aviv, with its relatively warm winters, the seasonal changes can still have an effect. So what is SAD? How can you tell if you might be affected by SAD? And what’s the best way to beat SAD? Here are some of the most effective ways you can tackle SAD and have the best winter yet. What is Seasonal Effective Disorder (SAD)? SAD is a reoccurring major depression that follows a seasonal pattern. It generally affects people in the late fall to winter with symptoms dissipating in the spring and summer. While the cause of SAD isn’t completely known, there is strong evidence suggesting it has to do with the limited or change in availability of sunlight during fall and winter months which can then change or alter a person’s internal biological clock as well as alter hormones.

ice bath frozen hot body man athlete

The surprising health benefits of exposure to extreme temperatures​

It may be that you like to indulge in the post workout steam room cycled with a jump into a cold swimming pool. Perhaps you’ve been injured and your therapist has suggested ice baths or heat pads. You may have even been training for an event and wondered about how training at extreme temperatures may improve your athletic performance when it comes to race day. Beyond this, whether you live in a hot or cold climate (or indeed somewhere that experiences both), we all remember the times when our Mother’s would tell us to put on another sweater if you’re cold, “or there’s nothing wrong with suffering a bit – It’s good for you!”. There may actually be a point to all this. Here’s what science has to say about the human body and it’s tolerance and reactions to different temperature environments. What air temperature is safe or (dangerous) for humans?The human body maintains a constant temperature of 37C, and this can fluctuate throughout the day within the range of +/- 1C. Internal and external factors contribute to any fluctuations, for example physical activity, emotional state, presence of an illness or of course the environmental temperature. Under normal conditions our bodies maintain our internal temperature by the use of subconscious response mechanisms, the most obvious of which are sweating and shivering.  As for the external temperature range that humans can tolerate – we don’t have a straight answer. You may have seen on the weather forecast that they often refer to expected ‘real feel’ conditions. This is because the temperature that we feel (and can tolerate) also depends on additional parameters such as humidity and wind. Our ideal temperature while naked, is around 28C with a relative humidity of 40-50%.  It has been reported that in extremely dry conditions (0% relative humidity), and with an adequate supply of cold water, that we can tolerate air temperatures of up to 120C for short periods (exact times are unknown, but we’re talking in the 10’s of minutes and not hours). In comparison, with a relative humidity of 80-100% (which can be common in tropical climes), we would struggle to tolerate long exposure of temperatures above 55C.  The same applies to exposure to cold conditions. Below 28C we would likely feel the need to wear light clothes. Much below 20C slightly thicker clothing would be required and below 12C we’re already in the range that without winter attire we would be at risk of hyperthermia. In addition to the effects of humidity, (which apply to both hot and cold temperatures), we also need to take into account further complications such as frost bite. Our range of tolerance to cold is much smaller than that with exposure to heat. Again, exact data is hard to find, but there have been instances of temperatures of -20C being tolerated whilst physically active, but for most, the lower limit of exposure to cold whilst naked would be around 13C.​

caveman living in modern times


Our urban lifestyles and technical environment may seem so distant from the caveman era of our ancestors, but what if they had it right? Whilst tribes may not have had the education systems that we have today, nature and evolution played its part in building life saving habits and instinctually healthy behaviour. Here’s our top tips for living cave-style within our modern world.​

barefoot in forest trees feet

Why YOU need to train in your BARE FEET

Minimalist and barefoot training is one of the few things the fitness industry has done right, though in practice it is something that many get wrong - read about out all you need to know here ....

Isractive Personal Trainer health check


Keeping healthy and in shape doesn't (and shouldn't) have to be about killing yourself mentally or physically. Here is some genuine sound advice right from the heart of Isractive - our top ten for living a healthy life and moving well... 1. Don’t get stuck!Allocate 10 minutes each day to run through a basic routine of full body mobility movements/stretches. Ensure that through the years you don’t lose your range of motion in each joints and you’ll enjoy joint health and longevity of movement. Related:  This One Activity Should Be Your Biggest Daily Habit  2. Walk!Who said exercise has to be intense all the time? Spend as much time on your feet each day as you do sitting. Walk around the office, walk your commute, and even a bit of housework is enough to balance out your sedentary time. 3. Want a smoking hot body?No problem, but let it be as a healthy bi-product of an efficient and strong body. Fix all the deficiencies in your movements habits, eat raw and green, and you’ll be performing at your best for pushing your limits in training. The lean machine look will pop out sooner than you’re expecting!

Diet without restriction

Top 10 Tips for Losing Weight Without Diet Restriction

Losing weight often feels like a daunting task, especially with the inundation of dieting trends, many of which have strict rules and restrictions. Further, restrictive dieting rarely offers long-term solutions, so how can you accomplish your goals in a healthy and non-restrictive manner that won’t leave you going hungry? Here are ten tips and suggestions to help you adapt your lifestyle towards sustainable weight loss without deprivation. 1. Focus on nourishing your body instead of depriving it.For active and healthy individuals, food is an important part of performance and body nourishment. The dieting mindset views food as ‘good’ or ‘bad’ and then focuses on avoiding the ‘bad’ food as much as possible. The unfortunate outcome of this view is that it relies on a willpower mentality which doesn’t work. The more you try to restrict yourself, the higher the chance of failure. Instead, view food as the fuel you need to stay active and energetic! ​

how to fast without starving


If you live in Israel, you’re likely familiar with the concept of fasting as every year during Yom Kippur the city shuts down with many observing the 25-hour fast. Regardless of your religious beliefs, you may have been interested in fasting for cultural reasons or perhaps for health or weight loss. Here’s all you need to know about fasting and how to prepare and do it safely. Intermittent fasting might not be appropriate for you so always check with your general practitioner before starting. What is Intermittent Fasting?Intermittent fasting is not a diet but rather a dieting pattern, as well as a common practice in many religions. It involves abstaining partially or completely from food for a set amount of time. So rather than specifying what foods to eat, like a diet, intermittent fasting just determines when you can eat.  Different TypesOutside of religious fasting (where usually religious traditions or superstitions dictate the duration of a fast), there is no single way to fast but here are few popular methods:  16/8 method – This method involves skipping breakfast and restricting your daily eating period to only 8-hours. For example, eating from 12-8pm only and then fasting for the remainder of the day.   24-hour method – This method involves abstaining from food for a full 24 hours and then resuming eating the next day and alternating between the two. 5/2 method – This method involves restricting calorie intake to 500-600 calories for two non-consecutive days of the week and then resuming eating as normal for the remainder. 


Whether your friend has conned you into last minute race, you didn’t manage to keep up with your planned training schedule, or you’ve picked up a late-entry, what do you do if you find yourself training last minute for a running race? While it isn’t really advisable, especially for longer distances like the half or full marathon, it is possible to run well, regardless of what distance you’re wanting to run. Here are some tips and recommendations on how to approach the impending race day. Where to Start:Firstly, you need to have an idea of your current fitness level. Non-Runner – 5K - If your exercise regime in next to non-existent, attempting a marathon in less than a month is asking for a whole variety of issues and injuries, however a 5k is possible. Beginner Runner – 5K or 10K  - For a reasonably fit person or novice runner, you will already have some of the psychological and physical strength base needed to finish longer distances. If you are running or have started running, even sporadically but can run for about 3 kilometers, a 5 or 10K is achievable. Intermediate/Advanced Runner – Half/Full Marathon - For those seasoned and fit runners that can run 8 kilometers or more, it is possible to look at the longer distances though you should consult with a doctor and a fitness specialist first.




For more information or to register for the workout contact us via WhatsApp or on the contact form . . . 

All the best of ISRACTIVE's 'Training for Humans' mantra and methodology delivered live online in a focussed and motivating group environment.​

. . . following registration you'll receive a link and password to our private online meeting room . . . 

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Isractive is based in the 'Old North" of Tel Aviv. Private training sessions usually take place at Kolnoa Peer Fitness Club, occasionally in private workout facilities, and when appropriate out in the field (park). Remote, "virtual" or video sessions are also available.

For accurate group session and run club locations refer to the published timetable and booking app. 

Phone:  +972 (0) 54 295 1511